In the coming "next weeks", all phones with Android 2.2+ will get this new market, where you can not only buy apps in a complete new design, but also buy books and rent movies directly from your device. It looks slick and doesn't break the prior usage too much.
Personally I liked the current market, and navigate very quickly within.I hope I can achieve this in the new version, too. Personally I never understood the rants about, but the new features for movies and books made it necessary to change the market.
[via Android Developers Blog]
See the introduction video after the jump...